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Last week we proudly announced our highly anticipated partnership, Freeform Forum, with energy drinks brand, Relentless. Designed to help aspiring young creatives break into the music industry, the programme will give 12 mentees the opportunity to be paired with one of four leading creatives – ENNY, Elliot Hensford, TSB and Tajana Tokyo, to help them to bring their projects to life and get the chance to win a £10,000 prize fund.
If you've been longing to express your talents but never had the chance, this is your opportunity!
The 12 mentees aged between 18-25, must have a seed of a project and be ready to defy industry norms. Those selected will be offered one-to-one industry guidance, opportunity for financial assistance and help with realising their creative visions.
These 4 mentors have a strong understating of the industry and big connections, so whether you are interested in creative direction, videography, producing or help as a music artist, you will be in the best hands to help you get there.
The Mentors
ENNY
ENNY is a South-London born rapper, singer and songwriter best known for her single "Peng Black Girls" which was remixed by Jorja Smith, amassing 5m views, before being signed by the global star’s label ‘FAMM’ in 2020.
Surrounded by music from a very young age and taught by her father, ENNY started experimenting with instruments such as the keyboard, which resonates throughout the music she writes now. Her sound has been heavily influenced by her musical upbringing, transcending genres such as jazz, gospel and hip-hop, which she credits to the dance group joined when she was a teenager.
Elliot Hensford
Shooting global stars such as Stormzy, Burna Boy and Davido has catapulted Elliot Hensford into becoming one of the most culturally relevant and sought after photographers of our generation. Recently nominated for GUAP’s ‘Photographer of the Year’ award, Elliot is an influencer in his own right, inspiring others with his unique and engaging content, predominantly capturing musicians and live music that creates a lasting effect on the viewer. Elliot isn’t just a rising star, he’s already risen.
TSB
Having started his career over ten years ago, TSB is one of the UK’s leading music producers, establishing himself as the go-to person for artists with a story to tell, collaborating with global artists such as Headie One, J Hus, Dave, Bree Runway and AJ Tracey, to name a few. Growing up and through education, producing was simply a side passion. Though TSB quickly realised that he wanted it to be more than that when he set up his own home-studio and started spending a lot of time at coveted Ealing Studios, where he went on to produce a track for J Hus. And the rest is history.
Tajana Tokyo
Tajana Tokyo is a Director born and raised in London with a unique style that’s resulted in her directing some of the world’s most globally-recognised projects, most famously, co-directing Rihanna’s Super Bowl advert. With her previous professional dance career supporting the likes of Beyoncé and Janelle Monáe, Tajana has an invaluable reference point having been front and centre of some of the world’s most recognised creative experiences. With this, she can often be found integrating choreography and vibrant musicality in all of her work.
How will the programme work?
ENTRY: Applicants need to have an existing creative idea/project that they want to seek guidance on. The project/idea can be at any stage of development e.g. seed of an idea or one that is already underway (example projects could include; developing a styling portfolio, making a low budget music video, recording an EP, releasing their first track etc...)
Interested? Apply at www.relentlessfreeform.com
These mentors will help inspire the next generation; mentors will have induvial sessions; mentees will go to IRL network events where they will meet like-minded people.
Dates
Beyond the mentorship, and for those looking to hone their creative skills, each mentor has shared their tips and tricks on their practices as part of a “Mentor Hub” live on the Freeform Forum website. On the hub, creators will find tips on everything from perfecting the art of capturing strobe lights through a lens to reworking an anime sample into the coldest trap beat.
The initiative comes as part of Relentless’ new platform, Freeform, that aim to inspire the next generation of disruptive creatives.
